Amy Turnbaugh, founder of The Authentic Advantage Co.
For Entrepreneurs Done Forcing It

A Business Coaching Approach Built Around How You're Actually Wired.

Amy Turnbaugh guides entrepreneurs to stop copying success formulas that don't fit — and start building a business and a life around their own natural strengths, using a personalized framework called Human Design.

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Join 100+ entrepreneurs already building from their design.

Start Here

Not Sure Where to Begin? Start With Your Free House Chart.

Takes 2 minutes. Enter your birth details and discover which of the five Houses you belong to — the first piece of your Authentic Design, and the starting point for everything else on this site.

Get Your Free House Chart →
Amy Turnbaugh inviting visitors to get their free House chart

Getting You Oriented

Two Things Worth Knowing First

Your Blueprint

Amy uses Human Design — your exact birth data — to map out how you naturally make decisions, do your best work, and lead. That map becomes your Superhero Handbook: a personalized guide for building a business that actually fits you, instead of one you're forcing.

Your House

Everyone falls into one of five Houses — your starting point, and the foundation everything else is built on. Your free chart reveals yours in under 2 minutes, and Amy guides you from there, whether that's through the Handbook, a live 1:1 reading, or the Academy.

How It Works

Three Simple Steps to Get Started

01

Discover

Take your free chart and find out which House you belong to — your starting point, revealed in under 2 minutes.

02

Receive Your Blueprint

Go deeper with your Superhero Handbook — your full, personalized map for how you're wired to think, decide, and lead.

03

Apply It

Use your Blueprint to build a business — and life — that actually fits you, with Amy guiding you the whole way.

Amy Turnbaugh available for workshops, speaking, and team intensives

Bring Amy to Your Team

Workshops. Speaking. Team Intensives.

Virtual or in-person. One-off or ongoing. Built around your team's real challenges — and designed to actually move the needle.

🎤 Keynote Speaking 🩷 Team Workshops 💼 Leadership Intensives
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Where to Go Next

Choose Your Next Step

Real Humans. Real Results.

What Others Are Saying About Amy

Sam Ritchie, Human Design client of Amy Turnbaugh

Sam Ritchie

"Working with Amy was a delightful experience. The insights Human Design gave me have helped me to step into my true power. It is just amazing how everything is so spot on! If you are not sure you are on the right path, Amy is the person to talk to. I can promise you will not regret it!"

Melinda Dunmire, Human Design client of Amy Turnbaugh

Melinda Dunmire

"Amy is absolutely wonderful in all the ways! She's so knowledgeable, understanding, empathetic, caring, & loving. She communicates clearly and in a way that is understandable, and is always open and more than willing to answer any questions. She truly cares and wants to help people! She's the best!"

Maisie Lovett, Human Design client of Amy Turnbaugh

Maisie Lovett

"Amy helped me to see my true self as others see me and my true self as I see myself. She helped me to sit in the joy of what I already bring to the table and my awesome gifts. She showed me so much about how I am naturally designed to operate without having to force myself into a strategy that doesn't work for me."

Courtney Copeland, Human Design client of Amy Turnbaugh

Courtney Copeland

"Amy is so approachable, relatable, and knowledgeable. She made sense of everything in my chart — I told her it looked like hieroglyphics and she broke it all down beautifully. I would 100% recommend Amy for Human Design coaching."

Bobi Carmosino, Human Design client of Amy Turnbaugh

Bobi Carmosino

"She is a ray of sunshine on a cloudy day. She brings positive energy in everything she does."

Brittany Guiles, Human Design client of Amy Turnbaugh

Brittany Guiles

"Amy is passionate about helping you grow in alignment with who you are and who you're destined to be."

April Ream, Human Design client of Amy Turnbaugh

April Ream

"Positive, uplifting, encouraging, eye opening. Amy had such a beautiful way of explaining and going deep into this that it makes you feel so alive! She is so intuitive and intelligent!"

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