Meet Amy Turnbaugh

Human Design Coach. National Speaker. Founder.

Amy Turnbaugh is a business coach, Human Design practitioner, national speaker, and founder of The Authentic Advantage Co. and the Authentic Advantage Academy.

For years, she built her business the way she was taught to — push harder, perform more, prove your worth. It worked. Until it didn't.

Then she found her design — House Lumis, a Projector who leads by invitation, not by force — and everything she thought she knew about success, leadership, and capacity got rewritten.

This is the work now: stop forcing it, and start building from the blueprint you were actually born with.

— Amy Turnbaugh